Privacy Policy

NorthStone Landscaping respects the privacy of individuals who use our website and lead-referral services.

This Privacy Policy explains how NorthStone Landscaping (“NorthStone,” “we,” “us,” or “our”) collects, uses, discloses, protects, and retains personal information.

1. Our Lead-Referral Business

NorthStone operates a landscaping lead-generation and referral service.

When you request landscaping services, we collect information about you and your project so that we can evaluate the request and potentially connect you with independent local landscaping contractors.

NorthStone does not itself perform the landscaping work referred through the Service.

Independent landscaping contractors may pay NorthStone for leads or referrals.

Because sharing appropriate project information with potential contractors is fundamental to providing the referral service, you should not submit a project request if you do not want information necessary for the referral to be shared with potential service providers.

2. Personal Information We Collect

Depending on how you interact with us, we may collect information such as your name, telephone number, email address, project/property location, landscaping requirements, project description, photographs you submit, preferred project timing, approximate budget, communications with NorthStone, and other information you voluntarily provide.

Our website and service providers may also automatically collect certain technical information, such as IP address, browser or device information, pages visited, referring pages, approximate location derived from technical information, and website interaction information, subject to applicable law and your browser/device settings.

3. Why We Collect Personal Information

We may collect and use personal information to:

• Receive, review, organize, and analyze landscaping project requests;
• Understand the scope and requirements of a proposed project;
• Determine whether a project may be suitable for contractors in our network;
• Connect customers with independent landscaping contractors;
• Allow contractors to contact customers concerning requested services;
• Respond to questions and customer-service requests;
• Follow up regarding submitted projects;
• Maintain appropriate records concerning leads and referrals;
• Improve our website and referral process;
• Detect fraud, abuse, security incidents, and misuse;
• Maintain records required for legitimate business, accounting, dispute-resolution, and legal purposes;
• Send marketing communications where we have an appropriate legal basis or consent; and
• Meet applicable legal and regulatory requirements.

Canadian privacy guidance provides that organizations should identify why information is collected, limit its use and disclosure to appropriate purposes, and retain it only as long as necessary for those purposes.

4. Sharing Information With Landscaping Contractors

Your project information may be shared with independent landscaping contractors.

If you request assistance finding a landscaping provider, NorthStone may provide selected contractors with information reasonably necessary to evaluate and respond to the opportunity.

Depending on the circumstances, this may include your:

• name,
• telephone number,
• email address,
• project location,
• project description,
• requested services,
• photographs,
• timing information, and
• other information you included in your request.

The purpose of this disclosure is to allow potential contractors to evaluate your project and, where appropriate, contact you about providing the requested landscaping services.

NorthStone may receive a fee or other compensation from contractors in connection with these leads or referrals.

5. Other Disclosures

In addition to independent contractors receiving appropriate project information, NorthStone may disclose personal information to service providers assisting with functions such as website hosting, communications, analytics, security, data storage, and other legitimate business operations.

We may also disclose information where required or permitted by applicable law, including responding to valid legal processes or protecting NorthStone's legal rights.

NorthStone does not disclose personal information indiscriminately. Information is disclosed for identified business purposes, to provide requested referral services, with appropriate consent where required, or as otherwise permitted or required by law.

6. Telephone Calls and Text Messages

When you provide a telephone number as part of a landscaping request, that number may be used to communicate with you regarding the request, including obtaining additional project information, responding to your inquiry, facilitating a contractor referral, and following up regarding the requested service.

Where NorthStone wishes to use text messages or other electronic communications for additional commercial marketing, NorthStone will obtain consent where required by applicable law.

Canadian rules generally require consent, identification information, and an unsubscribe mechanism for commercial electronic messages.

7. Marketing Choices

Where you have provided applicable consent, NorthStone may send commercial communications concerning landscaping services, promotions, reminders, or related offerings.

You may withdraw your consent to receive commercial electronic messages at any time using the unsubscribe mechanism provided or by contacting NorthStone.

NorthStone will process requests in accordance with applicable law. CASL requires commercial electronic messages to provide an unsubscribe mechanism, and the CRTC states that unsubscribe requests must be acted on within 10 days.

8. Retention of Project Information

NorthStone may retain submitted project and contact information after the initial inquiry to maintain business records, administer referrals, respond to later questions, understand previous interactions, analyze projects, resolve disputes, meet legal obligations, and support legitimate business operations.

We do not intend to retain personal information indefinitely simply because it was submitted.

NorthStone will establish retention practices designed to keep personal information only as long as reasonably necessary for identified purposes or as required by law, after which information will be securely deleted, destroyed, or anonymized as appropriate.

This is important because Canadian privacy guidance specifically calls for organizations to establish retention and destruction procedures rather than simply keeping personal information forever.

9. Security

NorthStone uses reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information in our possession.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Cookies and Analytics

Our website may use cookies and similar technologies to operate the website, understand website traffic, remember preferences, improve functionality, and measure the effectiveness of our services.

Where required, additional consent choices will be provided for non-essential cookies or similar technologies.

If you eventually use specific analytics or advertising platforms, this section should be updated to identify those practices accurately.

11. Accessing or Correcting Information

Subject to applicable law, individuals may contact NorthStone to ask about personal information maintained about them or request correction of inaccurate information.

Additional information may be required to verify the identity of the person making the request.

12. Withdrawing Consent

Where NorthStone relies on consent, you may withdraw that consent subject to legal or contractual restrictions and reasonable notice.

Withdrawal may affect NorthStone's ability to provide certain services. For example, if you ask us not to disclose information necessary to contractors, we may be unable to provide our contractor-referral service.

13. Children's Privacy

NorthStone's project-referral service is intended to be used by individuals legally capable of requesting or authorizing services for the applicable property.

We do not knowingly seek to collect personal information from children for the purpose of arranging landscaping contracts.

14. Changes to This Privacy Policy

We may update this Privacy Policy as our practices, technologies, or legal obligations change.

The current version will be posted on our website with its effective or “Last Updated” date. Where additional notice or consent is legally required, we will take appropriate steps.

15. Contact and Privacy Questions

Questions, concerns, requests to access or correct information, or other privacy inquiries can be directed to:

NorthStone Landscaping
Ontario, Canada
Phone: (365) 675-2481